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Company Properties Reference

Full reference of the company properties in HubSpot: field type, usage, fill rate, requirement and available options.

Company Fields:

In the table below, you’ll find a detailed overview of all contact fields, along with their configurations and usage guidelines:

  • Field Name: The name of each property in the company object.
  • Field Type: This refers to the format or structure of data that a property (field) can hold like Single-line text, multi-line text, Dropdown select, Multiple checkboxes, Radio select, Number, Date picker, Datetime, Boolean (true/false), File, HubSpot user, Calculation, Score.
  • Field Usage: Shows how frequently each field has been used, helping inform decisions on whether to keep, remove, or update it.
  • Field Fill Rate: Field fill rate in HubSpot (or any CRM) refers to the percentage of records (contacts, companies, deals, etc.) that have a specific property (field) filled in.
  • Field Requirement: Defines whether the kept field is Required, Optional, or Conditionally Required based on business rules or processes.
  • Field Options: The available options or values for each field.
  • Field Action: Indicates how each field should be handled in HubSpot — whether it should be kept, removed, archived, edited, or merged.
  • How to Improve Data Quality? In this column, we specify how to complete missing fields and ensure the information is accurate.

Company Name

  • Field Type: Single-line text
  • Field Usage: 40
  • Field Fill Rate (%): 99.19
  • Field Requirement: Required
  • Field Options: -
  • Field Action: Keep
  • How to Improve Data Quality?: Extract the company name from their domain address or web URL. Import the company domain in Apollo to get the company name Manually complete it by checking their websites.

Company Domain Name

  • Field Type: Single-line text
  • Field Usage: 4
  • Field Fill Rate (%): 94.44
  • Field Requirement: Required
  • Field Options: -
  • Field Action: Keep
  • How to Improve Data Quality?: Extract it from their contact email address Extract it from their website URL Import the company name in Apollo to get the company domain name and the URL Manually search the net to find their domain address

Company Owner

  • Field Type: HubSpot user
  • Field Usage: 13
  • Field Fill Rate (%): 69.7
  • Field Requirement: Required
  • Field Options: -
  • Field Action: Keep
  • How to Improve Data Quality?: Complete the country filed First. Then create a Workflow based on the country and region and assign it to the right owner.

Website URL

  • Field Type: Single-line text
  • Field Usage: 1
  • Field Fill Rate (%): 94.47
  • Field Requirement: Required
  • Field Options: -
  • Field Action: Keep
  • How to Improve Data Quality?: Extract it from their contact email address if they use their work email address. Extract it from their company domain Import the company name in Apollo to find the website URL Manually search the net to find their URL

Secondary Company Owner

  • Field Type: HubSpot user
  • Field Usage: 2
  • Field Fill Rate (%): 0.03
  • Field Requirement: Conditionally Required
  • Field Options: -
  • Field Action: Keep
  • How to Improve Data Quality?: Create the workflow for the countries with two sales rep to complete this fields

Country

  • Field Type: Dropdown selects
  • Field Usage: 9
  • Field Fill Rate (%): 88.08
  • Field Requirement: Required
  • Field Options: Big list
  • Field Action: Keep, Edit
  • How to Improve Data Quality?: Edit the options based on the ISO List Use city and State/Region to complete this. Extract the country from their Email domain, Web URL, IP Country, or Phone code. Open their website and see the contact us page to find the country information. Check their contacts country and if they all have the same country, choose that country for company.

State/Region

  • Field Type: Single-line text
  • Field Usage: 3
  • Field Fill Rate (%): 68.35
  • Field Requirement: Required
  • Field Options: -
  • Field Action: Keep
  • How to Improve Data Quality?: Adding the regional fields for each country and also Conference forecasting region for both contact and company.

City

  • Field Type: Single-line text
  • Field Usage: 10
  • Field Fill Rate (%): 72.85
  • Field Requirement: Required
  • Field Options: -
  • Field Action: Keep
  • How to Improve Data Quality?: -

Company Type Televic

  • Field Type: Dropdown selects
  • Field Usage: 63
  • Field Fill Rate (%): 77.62
  • Field Requirement: Required
  • Field Options: Distributor Integrator End User Solution Partner Consultant Rental Architect/Designer Industry Organization Press Supplier Other Competitor Televic Employee
  • Field Action: Keep, Edit
  • How to Improve Data Quality?: First edit the options and keep the finalized one. Using the persona of the contacts of each company Using the industry field to complete this info Using the Company type Televic of contacts. If the contacts have different types, we do not use them.

Distributor Type

  • Field Type: Dropdown selects
  • Field Usage: 4
  • Field Fill Rate (%): 0.8
  • Field Requirement: Conditionally Required
  • Field Options: Platinum Gold Silver Other
  • Field Action: Keep
  • How to Improve Data Quality?: This field should be edited using a file that will be provided by Jurgen.

Vertical

  • Field Type: Dropdown selects
  • Field Usage: 60
  • Field Fill Rate (%): 50.76
  • Field Requirement: Conditionally Required
  • Field Options: Institution Corporate Authority Education City Council Rental Government Courtroom Hospitality Parliament Stock order / Demo, Other
  • Field Action: Keep, Edit
  • How to Improve Data Quality?: The options should be edited Using the persona of the contacts of each company Using the industry field to complete this info sing the Company type Televic of contacts. If the contacts have different types, we do not use them.

Target Account

  • Field Type: Dropdown selects
  • Field Usage: 4
  • Field Fill Rate (%): 0.6
  • Field Requirement: Conditionally Required
  • Field Options: Yes No
  • Field Action: Keep
  • How to Improve Data Quality?: First Company Type and Vertical field should be completed. This field should be edited using a file that will be provided by Peter Jan. If they agree, we can create a workflow and complete this field based on the verticals.

CRA Member

  • Field Type: Dropdown selects
  • Field Usage: 3
  • Field Fill Rate (%): 0
  • Field Requirement: Conditionally Required
  • Field Options: Yes No
  • Field Action: Keep
  • How to Improve Data Quality?: First Company Type and Vertical field should be completed. This field should be edited using a file that will be provided by Peter Jan. This field should be edited using a file that will be provided by Peter Jan.

Industry

  • Field Type: Dropdown selects
  • Field Usage: 6
  • Field Fill Rate (%): 62.03
  • Field Requirement: Optional
  • Field Options: Big list.
  • Field Action: Keep
  • How to Improve Data Quality?: -

The general email address of companies should be added to the contact of the companies.

Likelihood to close

LinkedIn Company Page

Stage

Target account report

Breeze intelligence

Credits