Lifecycle Stages Explained
What each HubSpot lifecycle stage means at Televic Conference, what it looks like in practice and who owns it.
Lifecycle stages is only for END USER and CONTACT
Prospect
- Definition: A known contact with basic information but not yet engaged meaningfully.
- What It Means in Practice: We have the details of this contact, but they haven’t been qualified or nurtured.
- Who Owns This Stage: Marketing
Marketing Qualified Lead (MQL)
- Definition: A lead that has shown interest and fits our target persona. Ready for deeper marketing engagement.
- What It Means in Practice: Download a brochure or one pager Registering for a webinar Subscribe for our newsletter Cold lead from an event like ISE
- Who Owns This Stage: Marketing
Sales Qualified Lead (SQL)
- Definition: A lead that meets defined criteria for sales outreach and has shown buying intent.
- What It Means in Practice: Filled out a form: to book a meeting with sales or schedule a demo Warm lead from an event like ISE Scheduled a meeting with Sales via their Hubspot calendar link
- Who Owns This Stage: Sales
Opportunity
- Definition: A contact (and associated company) that has a deal in the pipeline .
- What It Means in Practice: Sales is actively working on a potential conversion.
- Who Owns This Stage: Sales
Customer
- Definition: A contact who has signed a deal and there is a closed won project.
- What It Means in Practice: Converted and onboarded.
- Who Owns This Stage: Customer Success / Sales
*Note: if it’s a current customer with a new project, then the lifecycle stage remains Customer but you need to add in the Deal type= Upsell